About

New gen, new style

Shoes, watches, rings and accessories from Chattiparamba, Kerala — picked for how they wear, priced the way they're marked.

NewGenFashionStore started as a single counter in Chattiparamba and grew into a full store: footwear for men, women and kids, watches, rings and everyday accessories. This site sells the same stock as the store — what you see in stock here is on the rack right now.

What we stand for

  • Honest prices. Every tag is the MRP with GST inside. No surprise charges at checkout.
  • Real stock. One inventory for the store and the website, updated as each sale happens.
  • Easy returns. 7 days, by courier — see the returns policy.

Online across India

Orders ship from Kerala with tracked Standard Delivery. Timelines and charges are in the shipping policy.